Solomon Airlines SIVB join forces to stage major Australian tou

first_imgSolomon Airlines & SIVB join forces to stage major Australian tourism pushSolomon Airlines and the Solomon Islands Visitors Bureau have combined resources to stage what represents one of the biggest ever Solomon Islands tourism promotions staged in Australia. Intended to play a two edge role in promoting both the national carrier’s soon to commence Sydney-Honiara direct service and also encouraging Australians to holiday in the Solomon Islands, a six week Sydney media campaign combining print, radio and online media kicks off this week. The road show got off to a cracking start on Monday night when more than 40 of Queensland’s senior travel management, Brisbane media guests and VIPs crowded into Brisbane’s Hotel Urban on Monday night to meet the combined airline and national tourist office team. Dignitaries in attendance included the Solomon Islands High Commission’s Ms Jenny Barile, and Solomon Islands community representative Miller Apusi.SIVB chairman Wilson Ne’e, SIVB CEO Josefa Tuamoto, Solomon Airlines head office marketing division manager Colin Sigimanu and Solomon Airlines’ regional director Australia, New Zealand and Asia, Victor Sharan also attended the event. Target audience for the NSW media campaign is 4.5 million Sydneysiders and a further close on 700,000 people residing in Wollongong, the Blue and the Central Coast.An estimated 200,000 motorists are also expected to hear the promotion every day on their car radios while commuting from Wollongong, the Central Coast and the Blue Mountains to Sydney during the campaign.The radio campaign also offers listeners the opportunity to win one of 10 Solomon Island holidays for two while the print media advertising – plus a giant billboard located at Sydney domestic airport – will promote special holiday packages.The airline and national tourist office are adding further profile to the promotion via a series of top level media, travel industry and consumer events taking place in Sydney, Parramatta, Wollongong, and Gosford.Highlights of each event will be performances given by the Hageulu Panpipers from Isabel Province.The group will also perform on Sydney’s famous Circular Quay in front of the iconic Sydney Opera House and Sydney Harbour Bridge as well as at one of the biggest shopping malls in Sydney, Westfield Parramatta, which attracts some 800,000 shoppers on a weekly basis.Pictured – the SIVB team at the Brisbane event. From left, marketing manager Freda Unusi; information officer, Alice Afia, Australian marketing officer, Stella Lucas and CEO, Jo Tuamoto. Source = Mike Parker-Brown PR SIVB/Solomon Airlineslast_img read more