12 ways charities are fundraising #PoundForPound with the new £1 coin

first_img2. Promote Gift Aid and make your £1 go furtherRhythmix Music have used the new £1 design to update the popular image depicting how much extra a £1 is worth if given using Gift Aid. 9. Text £1It’s 2017 and cash isn’t the king or queen it once was. So St Margaret’s Hospice is encouraging us to donate £1 by text. They’ll never know if it was a new or old £1, but they won’t mind. 1. Putting a value on (28) £1 coinsMacmillan Cancer describes the new coin by numbers. And points out that 28 of these coins could pay for one hour of care from a Macmillan nurse. BonusCan you introduce humour into promoting the new pound coin? Here’s HM Treasury’s attempt, featuring its resident cat Gladstone, apparently.  385 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis239 Thames Hospice have done something similar: 6. Make the most of an existing £1 appealIf you’ve got a £1-focused appeal running, you’ve timed it well. Human Appeal are linking the new £1 coin to their Purple Pound scheme. 3. Donate the old coins too while you canSt Joseph’s Hospice is inviting the public to donate the ‘old’ £1 coins, before they are withdrawn from circulation. They are just as valuable of course. 4. Donate new and old £1 coinsSt Luke’s Hospice is covering its bets, asking for donations of the new and old £1 coin. And here is NSPCC’s: 11. Save your £1?There could be an argument for saving your 2017 new £1 coin, given that coin collectors might, in future years, pay more for one. Certainly charities overseas have noticed the new currency.That said, a £1 donated now to a charity is probably a better investment. 10. Moving picturesGiven there are 160,000+ charities in England and Wales alone who could be asking for donations of the new £1 coin, how might your charity stand out? A video is certainly a good choice, so here is Action for Children’s. Howard Lake | 28 March 2017 | News 7. Corporate fundraisingThere are plenty of shops that have the word ‘Pound’ in their name or focus on selling items at £1. How they can be involved in this opportunity? 8. Picture thisWe might know what the new £1 coin looks like, but what does its impact on your charity look like?Jo’s Cervical Cancer Trust didn’t have access to the new coins yesterday when it posted this, but it’s a good image, encouraging you to donate perhaps not £1 but many. 5. Make the most of the transitionNot all retailers can accept the new £1 coin in all their devices. That’s a lot of people with an extra £1 coin in their hands which they could donate to charity. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Individual giving Money 12 ways charities are fundraising #PoundForPound with the new £1 coin The new design £1 coin was introduced in the UK today. Already many charities are using the #PoundforPound hashtag to invite supporters and the public to donate the new pound or indeed the ‘old’ pound.It is a significant opportunity. The Institute of Fundraising thinks it isn’t small change – it claims that the switchover could raise up to £21 million for charity!Here are some of the different approaches taken to this unusual fundraising opportunity.  386 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis239 12. Update your collecting boxesIf you have collecting boxes, flag up the opportunities of the new £1 coin. The Royal Pavilion and Brighton Museums are doing just that.last_img read more