How Political Campaigns Use Big Data

first_imgTactics employed by U.S. presidential campaigns have evolved dramatically since I worked as a speechwriter and press secretary in one of them twenty years ago. Back then, there was no such thing as “Big Data.” The daily talking points I wrote were distributed nationwide by an automated dialing fax machine. And the closest one could get to targeted advertising was deciding on which cable network to run a thirty-second TV spot in which swing state media market.New, sophisticated tools for real time, predictive data analysis have become a game changer. Nate Silver, who keynoted the EMC Greenplum Data Science Summit 2012, tells The Daily Show With Jon Stewart how U.S. presidential campaigns now leverage Big Data analytics to target undecided voters in the final days of the election season.Silver is the author of the new book, The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. His daily blog,, is a must read for political prognosticators and anyone interested in how the U.S. presidential election will turn out. In 2008, Silver gained fame for accurately predicting the electoral college winner of 49 of the 50 states.last_img read more

Chelsea announce £96.6m loss

first_imgRelatedPosts Mane double eases Liverpool to win over 10-man Chelsea EPL: Chelsea, Liverpool in cagey duel Chelsea sink Brighton to make winning start Chelsea recorded a loss of nearly £100 million for the year ending June 30, 2019 as the club released their latest financial results. However, despite the figures, the Blues insisted they are still compliant with UEFA’s Financial Fair Play regulations. Turnover grew marginally to £446.7 million with the club citing a lack of Champions League football, costs associated with changing manager and a record outlay on players Kepa Arrizabalaga, Christian Pulisic, Mateo Kovacic and Jorginho for the £96.6 million loss. Chelsea boss Frank Lampard says the club can’t be too “reactionary” in the January transfer window after having their ban lifted Chairman Bruce Buck said: “Consistent revenue growth and careful financial management over recent seasons has allowed the club to make significant levels of investment in the playing staff whilst maintaining compliance with UEFA Financial Fair Play regulations. “This has contributed to another Europa League victory at the end of the 2018-19 season and a return to the highest level of European competition. “This solid commercial foundation, allied to a young and exciting team now led by Frank Lampard, means that the club is well placed to sustain its pursuit of success both on and off the pitch as well as maintain its financial stability over the coming years.”Tags: ChelseaKepa ArrizabalagaMateo KovacicUEFA Financial Fair Playlast_img read more