Fun-style intranet keeps staff keen and involvedOn 4 Sep 2001 in Personnel Today If employee portals and corporate intranets are to be exploited to the full,they need to become as important a bookmark to the employee as CricInfo is tothe cricket fan or ft.com to the share trader. After all, we know from thedotcom crash of last year that it isn’t enough to put a website up and expectpeople to use it. And much like a B2C website, B2E sites must offer compelling content. Global IT services company Wipro believes it has come up with a successfulformula by incorporating a fun element into its portal, Channel W, which aimsto be the single window through which its 9,500 “Wiproites”, spreadacross more than 10 countries (with headquarters in India), can interact andbond with each other. “We were redesigning our intranet and realised what we had was ratherflat. We wanted something that would mean that employees went to it of theirown volition,” says George Joseph, manager of talent engagement anddevelopment at Wipro. The average age of Wipro employees is 26 and they are, typically,”talented and fun-loving”, spending most of their time in front ofthe computer. With this in mind, Channel W has been designed to look more likea youth portal and, in addition to self-service HR tools and a knowledgemanagement system, staff can use it to organise their social lives, buy andsell items and set up interest groups. Feedback is encouraging, with the majority of areas actively used. The buyand sell section, for instance, is heavily populated because of all therelocation going on within the company. “I’ve just moved to London fromIndia and used it to dispose of some of my possessions,” says Joseph.”You can sell whatever you like, and it doesn’t need administratingbecause the buyers and sellers interact directly.” As well as helping to sort his home life out, the self-service HR side ofthe portal has immeasurably helped in his working life too, says Joseph.”It has let me concentrate on the more value-added and forward-thinkingareas of HR.” Those working on projects together can also brainstorm online and it giveemployees on the shopfloor a chance to have a direct line to senior personnel. The serious side to the portal is its role as a corporate communicationsdevice and as a hub for the company’s collective knowledge. As aknowledge-intensive company, which is growing at a rapid pace, it knows it mustuse the technology to manage and share this knowledge. As Vivek Paul, Wipro’svice-chairman, explains, “Managing our intellectual capital efficientlyhas become one of the most critical factors that will help create businessvalue and provide competitive advantage for Wipro as an organisation. Channel Wis a vehicle to achieve this.” Wipro has also opened the portal up to clients to act as a showcase for thecreativity in the company and this has led to customers expressing an interestin having one of their own. But they don’t come cheap: the cost of developing a full-functionalityportal like Channel W is $3-5m, while a scaled down version would cost about$1m. “When we delivered Channel W, we did not do it with the intention ofhaving a saleable product,” explains Paul. “Sometimes you do something that you think is smart for yourself andrealise it can be sold to others.” www.wipro.com Previous Article Next Article Comments are closed. Related posts:No related photos.
Press Association Staggering Champions League victories for Bayern Munich and Borussia Dortmund in midweek and the prospect of an all-German final at Wembley on May 25 have shone a light on how differently the Bundesliga operates compared to England. With cheaper ticket prices, safe standing, match tickets affording free rail travel, a 10 per cent allocation to visiting supporters and, crucially, a competition run at a profit, Germany is viewed as a utopia for football fans, and Arnold said: “I think some of the work they do on fan communication and fan consultation are areas that we can learn from.” There are issues Arnold takes exception to – but better fan consultation is not amongst them. Arnold’s words are important because once chief executive David Gill stands down at the end of June, he will take over responsibilities for running the day-to-day Old Trafford operation as group managing director, with London-based Ed Woodward dealing with team affairs. It holds out hope for more interaction between the club and supporters, beyond the current Fans’ Forum initiative, which some believe to be ineffective anyway. Not that United are set to slash ticket prices to German levels any time soon given the vast scale of their support, although they have recently announced a price freeze on season tickets, a blow to revenues that will be cushioned somewhat by a massive new TV deal and the continuing expansion of their sponsorship portfolio. Contracts with leading Japanese social gaming company gloops and Vietnamese bank BIDV have been announced in the last 48 hours. Yet United’s status as football’s number one commercial enterprise took a blow earlier this year, when Bayern released figures that showed the German champions’ commercial income to be £160million, dwarfing the Red Devils’ £117.6million. “Bayern Munich are a very successful club and very well run,” said Arnold. “But the way they reported their numbers meant their corporate hospitality sales are included in their commercial figures. It means on a like-for-like basis we are significantly larger on our commercial business.” Despite Gill’s impending departure, United are set on a long-term course that will not alter and continued success on the pitch, whilst clearly desirable, has only minimal effect in the short-term. This will be seen when United eventually come to agreeing a new kit manufacturing deal given the present one, with Nike, which nets the club a basic £23.5million a year, runs out in 2015. Manchester United commercial director Richard Arnold has admitted the Premier League champions can learn from their German counterparts about how they communicate with supporters.
Todd Sitrin, EATodd Sitrin is the SVP and GM of the EA Competitive Gaming Division. An advisor to the upcoming Esports BAR (February 12-14 2018), the ‘World’s Esports Business Arena’ in Cannes of which we’re a Key Content Partner, we caught up with him to discuss this, as well as plans for the new seasons for both FIFA 18 and Madden NFL 18. Esports Insider: The format for FIFA esports’ main competition has been changed for this coming season, with the introduction of the FIFA eWorld Cup. What was the thinking behind this?Todd Sitrin: We fostered incredible competition with the FIFA 17 Ultimate Team Championship Series last year as millions competed in pursuit of the FIFA Interactive World Cup. It was a landmark achievement for a competitive gaming ecosystem in its first year.“Unifying all football competitions under one global series was key to our strategy”Entering year two, it is our top priority to exponentially expand the global competitive ecosystem to reach even more players. Unifying all football competitions under one global series was key to our strategy. Through our intrinsic partnership with FIFA the organization, the EA SPORTS FIFA 18 Global Series will enable millions to join The Road to the eWorld Cup. This global ecosystem is comparable in scale to the top MOBAs in esports and it is the logical next step for moving competitive FIFA into the mainstream. Considering this is a World Cup year, the time to rapidly accelerate is now. ESI: Can you reveal any more about the ‘league partner’ and qualifying competitions, and the licensed qualifying competitions, or when can we expect to learn more about these?Todd: One outcome of our last year’s competitive series is that we received a tremendous number of requests from football leagues and other 3rd parties to partner on FIFA 18 tournaments this year. Partners want to get in early on the fast-growing FIFA competitive gaming ecosystem and to be part of the world’s most popular sport. We will be announcing the official league partner competitions as well as 3rd party competitions that feed into the global EA SPORTS FIFA 18 Global Series very soon.ESI: Away from FIFA, and over to Madden. With NBA 2K making a big splash with its inaugural league and reportedly lots of plans for brand activations, how will you be competing with the Madden 18 Championship Series?Todd: Firstly, we’re looking forward to seeing the NBA 2K eLeague. Success across the industry is beneficial for all players.“We received a tremendous number of requests from football leagues and other 3rd parties to partner on FIFA 18 tournaments this year”In August we announced the first-ever Madden NFL 18 Club Championship in close partnership with the NFL. This landmark competitive gaming event is underway now and involves the entire NFL – all 32 team – as millions compete to be the official representative of their favorite club.No traditional North American sports league has ever committed all franchises to competitive gaming in this capacity and if you’re a NFL fan, you now have a new way to root for, support and connect with your favorite team. The Madden NFL 18 Club Championship is poised to quickly grow the community by connecting NFL fans to Madden through this uniquely engaging experience. After months of competition to locate the official 32 representatives, the Madden NFL Club Championship will pit the players, one per team, against each other at the NFL Pro Bowl in Orlando this January. From there, the final four will advance to compete at the Super Bowl in Minneapolis – there, one will lead their favorite NFL team to a championship through Madden NFL.ESI: With the Olympics being mentioned in connection with esports a lot lately, what are your thoughts here? After all sports simulation games are perhaps a more natural fit for the IOC…Todd: The mere fact that we are talking about the Olympics and competitive gaming is a great sign of how far the industry has come.“We’re watching closely and would love to see competitive gaming featured at the Olympics”We’re watching closely and would love to see competitive gaming featured at the Olympics. We are also heavily intrigued by the medal competitions at the 2022 Asian Games and believe global competitions on the world stage moves the industry forward.ESI: Have things changed much at EA Sports since Peter Moore’s departure? What are the objectives for the remainder of 2018?Todd: Our vision has remained since we founded the EA Competitive Gaming Division (CGD) in December 2015. That vision is to ‘Make Stars of All Our Players’ by creating a global ecosystem of competitive gaming accessible to as many players as possible.“For spectators, we are focused on building a more watchable broadcast that more deeply engages viewers. Our games should be as fun to watch as they are to play”In 2018 we accelerate our efforts to deliver on this vision. We want to further our engagement with both game players and spectators. This means turning more people into game players and having them play our games longer. For spectators, we are focused on building a more watchable broadcast that more deeply engages viewers. Our games should be as fun to watch as they are to play. And we want to get that broadcast in front of as many people as we can via both digital and linear TV distribution deals. 2018 will also be the year we introduce our Battlefield Competitive Gaming, our first non-sports competitive product.ESI: You’re on the board of advisors for the Esports BAR which is stepping it up a gear for its events in 2018. Can you tell us why you’re involved and what you’re looking forward to at the February Cannes edition?Todd: The esports industry is rapidly expanding with new entrants joining every few months.“The Esports BAR is a catalyst to creating these crucial partnerships”Esports will grow faster through partnerships. The Esports BAR is a catalyst to creating these crucial partnerships. I joined the board of advisors because I’m committed to helping the industry grow. In February, I’m most excited to meet new companies and explore ways in which we can partner to bring esports to a mass audience.Disclaimer: Esports Insider is a Key Content Partner of the Esports BAR Cannes