Tomislav Klarin In the continuation of the lecture, Sanja Bubičić from the Administrative Department for Economy, Tourism, Infrastructure and EU Funds, emphasized that Zadar County takes special care of private renters of island and rural areas and, recognizing the need to raise the quality of accommodation in existing facilities and raise the level of service , placed a lending program with a subsidized interest rate for approved loans. Sanja Bubičić Those renters who are already good hosts and who have decorated their rooms, apartments / studio apartments and holiday homes and belong to the quality club “Welcome”, have made commendable strides in quality and originality of the offer, Sanja Bubičić invited to apply for the Public Call for “Welcome” award for the best renters. It will be published in October on the Zadar County website, and the winners will be announced and officially awarded as part of the awards ceremony in December 2019. Cash prizes with plaques will be awarded to media representatives, which, in addition to recognition, aims to ensure media-intensive promotion of excellence, creativity and professionalism in the field of private accommodation services as well as further encouragement of innovation in tourism and interconnection and exchange of experiences of all actors. in the tourist offer of Zadar County. In order to increase the level of self-protective behavior of citizens and the level of equipment with technical protection facilities and reduce the risk of target groups becoming victims of crime, within this project, research was conducted and its results were presented by Tomislav Klarin from the Department of Tourism and communication sciences, University of Zadar. In his presentation, he stressed the importance of security as an element of the tourist offer because it is almost a prerequisite for the arrival of a guest in a particular destination. Presenting data from other research conducted by the University of Zadar, he pointed out the positive and negative effects of tourism in Zadar County as a tourist destination, especially those related to its island population. Damir Hordov Ivana Marić, Police Prevention Officer of the Office of the Head of the Zadar Police Department, introduced the participants to the statistics on crimes that occur during the tourist season and pointed out the importance of self-protective behavior of each individual in preventing crimes, especially property. The intention is to continue touring and educating private landlords in dislocated areas of Zadar County. Source / photo: Zadar County As part of this prevention project, the County Administrative Department for Economy, Tourism, Infrastructure and EU Funds, in cooperation with the Zadar Police Department, printed leaflets “Safe Vacation” with advice on self-protective behavior handed out to renters and employees of tourist boards. , conveyed the advice to as many citizens and tourists staying in their accommodation facilities as possible. Damir Hordov from the Zadar County Tourist Board introduced the renters to the project of marking quality in family accommodation brand name “Welcome” as well as the associated subbrands “City”, “Rural”, “Family” and “Bike”. As this is a group of standards and criteria that seek to create a new basis for connecting the holders of family accommodation and supplement the existing system of categorization in order to increase competitiveness and quality of apartments, rooms and houses that are rented privately, he invited Quality club. Marketing association creates preconditions for strengthening the tourist season and positioning Zadar County as a recognizable tourist destination. As part of the preventive project “Safety in Zadar County Tourism”, which has been implemented for six years in the organization of the Zadar Police Administration, Zadar County, University of Zadar and the Zadar County Tourist Board, “Education for family accommodation owners in Zadar County” was held in Preko . On that occasion, representatives of tourist boards and renters gathered in private accommodation on the islands of Ugljan and Pašman, Zadar County reports.