Dubai Tourism partners with Shah Rukh Khan to promote Dubai

first_imgDubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a new collaboration with Bollywood actor Shah Rukh Khan that would comprise of a series of short films, in which the actor would unravel the secrets of Dubai, offering his fans a chance to see the city through the star’s eyes.The project aims to appeal to the fans of the actor from across the globe, giving them the opportunity to explore the city and its many offerings.Shah Rukh Khan commented, “Dubai is a second home to me… Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. And I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about.”The series of short films, which is slated to be released across various Dubai Tourism channels in December, would kick-start a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “We are delighted to partner with Shah Rukh Khan for this special project, which highlights Dubai’s diverse offerings that cater to every type of traveller. We look forward to exploring Shah Rukh’s strong connection with Dubai and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”last_img read more