How Political Campaigns Use Big Data

first_imgTactics employed by U.S. presidential campaigns have evolved dramatically since I worked as a speechwriter and press secretary in one of them twenty years ago. Back then, there was no such thing as “Big Data.” The daily talking points I wrote were distributed nationwide by an automated dialing fax machine. And the closest one could get to targeted advertising was deciding on which cable network to run a thirty-second TV spot in which swing state media market.New, sophisticated tools for real time, predictive data analysis have become a game changer. Nate Silver, who keynoted the EMC Greenplum Data Science Summit 2012, tells The Daily Show With Jon Stewart how U.S. presidential campaigns now leverage Big Data analytics to target undecided voters in the final days of the election season.Silver is the author of the new book, The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t. His daily blog, fivethirtyeight.com, is a must read for political prognosticators and anyone interested in how the U.S. presidential election will turn out. In 2008, Silver gained fame for accurately predicting the electoral college winner of 49 of the 50 states.last_img read more

EMC Modernizes the Customer Service Experience – Introducing MyService360

first_imgToday at EMC, we are taking a huge step forward in modernizing service and support for today’s modern data center. We are excited to announce MyService360, a personalized online service dashboard available to all of our customers. Customers are demanding more proactive, predictive, and solutions-oriented experiences, and EMC has redoubled its efforts on capabilities that will meet that demand.MyService360 ‘Heads Up Display’MyService360 gives customers a holistic, 360 degree view of their EMC environment and service experience. Available as a free service to all customers with an EMC warranty or maintenance agreement, MyService360 offers the following:Health and Risk Scoring – Displays proactive and predictive system health indicators to identify areas that may be at risk, giving IT ample time to prioritize actions and react accordingly.Code Level Analysis – Analyzes the percentage of the global install base that is up to code, providing the ability to drill down into specific systems to determine what systems are due for code upgrades.Actionable Service Insights – Allows EMC customers to review IT service activities across their enterprise with the ability to dive into specific sites to understand what needs attention and the type of action required.Connectivity Status – Displays what percentage of the install base is remotely connected to EMC Customer Service so customers can take action to get remaining systems connected.Incident Management – Taps into proactive data to identify analytical trends on service incidents.MyService360 simplifies the modern data center experience by providing a central location for service-centric data, via a personalized online dashboard that enables customers to make well-informed IT decisions. Customers don’t want to spend time aggregating service data from many different places. They told us that it is a ‘real pain’ to collect data from various locations. Leveraging EMC’s secure Data Lake, MyService360 gives customers a one-stop-shop for all of their EMC service-related activities.The Secure EMC Data LakeMyService360 also helps customers present service data and actionable insights to their respective managers. To quote a customer directly, “What I like about this is we can bring it to our ‘C’ level execs and have them get a good picture for what is going on…it’s all about how you present this stuff.”Check out the video below to learn more about MyService360’s ability to simplify the Modern Data Center experience!EMC Customer Service is already known for delivering world-class experiences through our people, our processes, and our technology. MyService360 is simply building on that legacy of innovation and customer service excellence to address the needs of today’s modern data centers.Want to learn more? Read about MyService360 in this Service Overview. And watch the tutorial video here.Learn more about how MyService360 fits into the Modern Customer Service Experience it by checking out the EMC Customer Service homepage, follow @EMCSupport on Twitter, or start exploring MyService360 today – for free!last_img read more

Charges dropped against activist who exposed Iowa hog deaths

first_imgIOWA CITY, Iowa (AP) — Prosecutors have dropped trespassing charges against an activist who secretly recorded Iowa’s largest pork producer using heat to kill hundreds of pigs last year as the pandemic devastated the industry. Matt Johnson, an activist with the group Direct Action Everywhere, had been scheduled to stand trial Monday in Grundy County, Iowa, on two counts of trespassing at Iowa Select Farms properties. County prosecutors dismissed the charges Thursday at the request of Iowa Select, whose personnel had been subpoenaed to testify. A company spokeswoman says it “cannot be distracted by individuals who choose to break the law and grandstand.” Johnson is an Iowa native who now lives in Berkeley, California. He says the company is “desperate to conceal their abhorrent and criminal conduct.”last_img read more