Macmillan launches e-mail newsletter for City workers

first_img Howard Lake | 16 December 2003 | News Macmillan launches e-mail newsletter for City workers Macmillan Cancer Relief has launched its first e-mail newsletter targeted to city workers.Distributed bimonthly, “City e-news” will update subscribers on the latest news from the charity, as well as promoting the events section on the Macmillan Web site. The charity hopes to encourage City workers to sign up to run the London Marathon or the Cycle Brazil overseas challenge. The newsletter’s design, distribution and administration is handled by Charity Technology Trust’s specialist e-mail marketing tool for charities. Advertisement Tagged with: Consulting & Agencies Digital Events Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img City e-news will initially be e-mailed to around 1,500 Macmillan supporters in the City, and there are plans to roll out the concept to wider groups of Macmillan supporters in the near future. Lisa Irwin, City Corporate Development Manager, Macmillan Cancer Relief, said: “We’re very excited about the launch of City e-news as it means we can communicate with our supporters in the Square Mile in the way that is most convenient to them. We have great hopes that the “live” format with direct links to our website will see an increase in event sign ups and forge greater links with our corporate partners.”  30 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img

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