Taking the CEO direct to the desktop worldwide

first_img Comments are closed. Previous Article Next Article ByLiz Mackenzie, Technical manager at Forbidden Technologies explains howvideo-streaming technology can help HR get its message acrossWhatis video streaming? Videostreaming digitises and compresses traditional video to allow it to be sentacross the internet. Users access these videos through a website or via ane-mail. Recipients do not need to save and download large files before viewing.Whyis it relevant to HR?Videostreaming can deliver the HR message in the most cost-effective and highlyvisual way to staff desktops across the organisation. Time and budgetconstraints mean senior management is often unable to communicate directly withall staff. With video streaming, the chief executive can be delivered direct toevery employee’s desktop. This is particularly useful for multi-site andmultinational organisations where face-to-face meetings are logisticallydifficult. It can be used to introduce new board members, HR policies orstrategies and product lines. With a video e-mail, you can also track who haswatched the video and when – great for ensuring full awareness of new HRissues.Manyorganisations currently use corporate video to outline company vision or toprovide internal training, and streaming allows every employee access to thesepresentations online. Whatare the technical issues – can anyone run it at their desk?Thebeauty of video streaming is that there are very few technical issues involved.No additional investment in IT hardware is required. If the video is compressedand streamed using the most effective technology, it can be watched byrecipients on a corporate broadband network, by remote workers dialling up fromhome via a 56K modem, or even by staff on the road, accessing the content bymobile phone or personal digital assistant (PDA). Canyou give any examples?Werecently worked with global financial services organisation, Misys, tointroduce a new departmental chief executive to all staff within days of theappointment, setting out his ambitions for the company and saying ‘hi’. WhenPierre Danon, chief executive of BT Retail, set out his vision for customerrelationship management, his presentation was videoed, compressed, and streamedto employees, as well as being uploaded to the website for external viewing. ForbiddenTechnologies also used its own solution to communicate its financial results tothe company and its 2,000-plus shareholders.Wherecan I find out more?www.forbidden.co.ukForbiddenTechnologies provides products and services that enable organisations to delivercorporate messages by video. Taking the CEO direct to the desktop worldwideOn 1 Jun 2004 in Personnel Today Related posts:No related photos.last_img

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